The first main convention that we get shown is the opening sequence sound track which is a christmasy tune, jolly, wintery and it's the kind of music that would be played at christmas time. The opening credits are red writing with a white outline to introduce a christmas feel it helps to represent snow and christmas all in one. The credits don't cover the whole screen but they run slowly across the screen to create a slow and relaxed feel without over crowding the screen with too much writing. This helps to attract the younger the audience so because it is easier to watch. The introduction also establishes the location of a busy snowy city set in the past just before Christmas. Just by introducing snow and showing a festive period shows us that it's a family based genre. As the christmas period is the time for families to come together and enjoy christmas as a family. Straight away your introduced to two of the main characters witch are in fact muppets and this also helps to sow that its for children as well as for the old audience.
The costumes that the villages are wearing show that this film was set in past times when things were a lot harder in day to day life. Lighting in this beginning sequence is very dark to show and create the feeling of it's setting and time. There is an establishing shot to show the type of village that its going to be focused on and what type of characters will be the main focus of the film. The props in the background show the time it was set with the carriages and the fires on the street as this wouldn't be the case in our time. The music in the background was non-diagetic so the characters would not be able to hear it so its for the audiences benefit to get into the movie. There is also continuity of the snow which has fell across the city to show that its wintery times and for some hard times with the cold weather.
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